The North Carolina Housing Coalition is pleased to present its Housing Communication Manual.

The goal of this Manual is to provide affordable housing advocates and conerned community leaders the tools to conduct a meaningful and successful public education initiative about affordable housing.

Included in this manual are:

• An overview of the North Carolina Housing Coalition, its mission and initiatives as well as its legislative agenda, board and staff;
• An overview of North Carolina’s housing picture, including key issues, fact sheets and statistics you can use to convince others of the need for and benefit of affordable housing;
• An overview of the Campaign for Housing Carolina, a statewide public awareness and education campaign working to increase the state’s investment in the North Carolina Housing Trust Fund, including research-derived insights on attitudes toward affordable housing in North Carolina, communication strategies and key messages for success.
• A NIMBY guide that defines NIMBYism, provides solutions and offers guidelines for bringing an affordable housing effort through the local development process;
• A media toolkit that provides a practical field guide with sample documents to assist in communicating housing and NIMBY issues; and
• Information on how you can become better prepared as an affordable housing advocate in your community.

Please click on the links below to download the manual in PDF form:

• Cover
  Pretty to look at!
• Acknowledgements
  See all the people who helped us.
• Introduction
  Background behind the manual.
• Section I: About the Coalition
  Who we are and what we do.
• Section II: Affordable Housing
  Research about public attitudes and the impact of affordable housing on srrounding proerty values  sorted by housing type.
• Section III: Communications Strategy
  Recoomendations on how to establish an effective yar round communications effort about affordable housing in your community.
• Section IV: NIMBY
  Best practices on communications to prepare for and respond to NIMBY opposition to your development.
• Section V: Glossary
  A to Z lest of terms, programs and definations related to housing.